HACKETT:  You got a problem here.  you got seven actors and only four "Mads."  (HE GRABS HIS "MAD" FROM BERLE.)
BERLE:  That's not my problem... All I know is I'm holding up one of the "Mads."  (HE GRABS HIS "MAD BACK.)
MERMAN:  You mean you wouldn't give your "Mad" to a lady?
BERLE:  To a lady maybe... not to you.
MERMAN SWINGS HER PURSE, CLOBBERS BERLE, AND GRABS THE "MAD" OUT OF HIS HAND.  THEN MICKY ROONEY AND CAESAR GET INTO IT, FIGHTING OVER A "MAD."
ROONEY:  I think it's important that--
CAESAR:  The imprtance of the importance is not important to me
WINTERS:  Shut up.  Gimme one of those (HE GRABS PHILL SILVER'S "MAD," AND THEY TUSSEL WITH IT, ETC.)
 

Advertising Spot 2.

FREBERG:  Try and se It's a Mad Mad Mad Mad World! --Funnier than Cleopatra!
MAN:  Wait a minute!  I don't think we can get away with saying that.
FREBERG:  No, listen!  I've seen both movies, and Cleopatra is funny--don't get me wrong--but I have no say that Mad Mad World is a little bit funnier.
MAN: Yeah but--
FREBERG:  Spencer Tracy, Milton Berle, Ethel Merman, Sid Caesar...
MAN:  Hold it--
FREBERG:  ...Jonathan Winters, Phil Silvester, Mickey Rooney, Buddy Hackett.  Every great comedian alive is in it.
MAN:  It sounds hilarious, but we can't say that it's "funnier than Cleopatra."
FREBERG:  Okay then, how about this: "almost as funny as Cleopatra"?
MAN:  Well, that might be al right.
 
 
 
 
 

Above Script taken directly from "It Only Hurts When I Laugh" page 262, 267