"After the announcer, played by me, had confronted a number of people--a woman hurrying down the street, aman popping out of a manhole--who couldn't accept the fact that Gunga Din had been remade as a western, I would walk over to Dean Martin and Frank Sinatra.  They would be in Civil War uniforms leaning against a fence.

FREBERG:  (TO MARTIN) They can't accept it.
MARTIN: (TO SINATRA)  They can't accept it.
SINATRA: Yeah, well... (HE SHRUGS)
MARTIN:  (TO SINATRA)  Maybe we should have remade Men Hur as a western...
SINATRA:  Next time.
 CUT TO THE MOVIE LOGO
FREBERG:  (VOICE OVER) Sergeants Three, staring Frank Sinatra, Dean Martin, and Sammy Davis, Jr., opens Friday.  Try and see it!  Try and accept it!"
 
 

Second Advertisement

"In one TV spot I used a clip from the movie showing Sinatra killing Indians left and right.  I cut to a new shot I made with the great Indian character actor Iron Eyes Cody and another Indian.

IRON EYES CODY:  (STARING OFF AT SINATRA)  Who is that?
SECOND INDIAN:  It is "the thin one."
IRON EYES CODY:  What he thinks he doing?
SECOND INDIAN: he remake Gunga Din as a western.
IRON EYES CODY:  (SHAKING HEAD SLOWLY)  Mmmm ...me no accept that!"
 
 

Above Script taken directly from "It Only Hurts When I Laugh" page 262, 267